Hey, Dan here. I'll be honest with you, I'm not a naturally gifted cook. So, back in 2017, when I first heard about meal kits like HelloFresh and Blue Apron, I was intrigued. While I had dreams of becoming a Michelin star chef, I would have settled for just knowing how to properly cook a steak. I decided it was time to take cooking seriously.
But which of these meal delivery services was best? Back then there were only a handful to choose from. So I started buying! HelloFresh, Blue Apron, Home Chef, Sunbasket... Soon my wife and I had tried well over a dozen different meal delivery services and our friends and family began asking which they should try based on their diets, budgets, and taste preferences. We'd unknowingly become bonafide food box experts (yeah, it sounds just as silly to us, too 😁).
Over time we started to document our experiences with these different meal delivery services on this little food blog. As time went on, more and more brands started popping up—Freshly, Factor Meals, Fresh n Lean, Cookunity, Dinnerly, EveryPlate. Fast-forward to today and we've been able to turn this little food blog into one of the biggest sites (and YouTube channels) covering all things food delivery.